Annotation 1

 

        Mason Hipp. "15 Simple Ways to Refresh a Marketing Campaign | SmallFuel Marketing." Powerful Marketing for Small Business | SmallFuel Marketing, Inc. 21 Feb. 2008. Web. 20 Jan. 2011. <www.smallfuel.com...>.

 

            This article discusses effective methods to refresh a campaign, 15 of them to be exact. It specifically talks about how you should make everything simple and that you should always be thinking of ways to make your campaign more effective. This article specifically talks about a campaign for a product, but still work perfectly with a campaign for the GT program. Mason Hipp is an entrepreneur who owns three websites related to business and marketing, smallfuel.com being one of them.

 

Annotation 2

 

"Plan Your Marketing Campaigns | Marketing M.O." Marketing Process, Marketing Tips and Strategy for Business Marketers. Web. 20 Jan. 2011. <www.marketingmo.com>.

 

            This article discusses was to successfully market a campaign. One of the hints that stood out to me most was to make sure that you send the same message over and over again, but with different ideas. IN other words, make sure that you stay consistent in what you are trying to convey, but just have multiple ideas. Another piece of information that I liked was to test and improve. I should test different things, like flyers and posters, and see what reaction they get. If it works that great, but if it doesn’t then I will think of a better idea or think of ways to improve my poster.

 

Annotation 3

 

"10 Marketing Don'ts Articles - Get Frank New Zealand." Get Frank - Online Men's Lifestyle Magazine for Health, Lifestyle, Recreation Articles & Reviews. Web. 20 Jan. 2011. <www.getfrank.co.nz...>.

 

            This article discusses the DONTS of marketing. It says that you have to rely on more than one marketing technique. For example, you can’t just do posters; you have to do more than one thing in order to be successful. You also need to make sure that you are target specific. I have to make sure that my target is clearly addressed in the advertisement.  Keeping it simple is key to a successful advertisement. Nobody wants to read something that is long; even if it makes sense.

 

Annotation 4

 

            "Marketing to Teens: Advertising Strategies | Handout." Media Awareness Network | Réseau éducation Médias. Web. 20 Jan. 2011. <www.media-awareness.ca>.

 

            This article discusses successful ways to advertise to teens. One main thing is to make everything seen more exciting then it really is. Like eating a hot dog while surfing, It attracts attention because its funny and exciting. Bandwagon is also a great way to advertise to kids. This will make them want to join the crowd and not be left out .

 

 

#1

 

"Why Is Six Flags Using a Creepy Old Guy to Attract Kids?" 4VF News - Daily News Channel. Web. 10 Sept. 2010. <www.4vf.net...>.

 

            This article discusses the reason why people like the old man in the Six Flags commercial. His name is Mr. Six and it is hard to see why he would help you buy a ticket to the park but, he sure does the deed. The author interviewed Angie Vieira Barocas, senior Vice President of marketing and entertainment at Six Flags. She says that parents and kids both have said how its not about his age, that it’s about his spirit. Barocas says that she also likes him but that could be a bias opinion. For most people, its just a reason to change the channel.

 

#2

 

McEntire, Teresa. "Smoking Ads Attract Teens - Parents - Families.com." Parents Blog - Families.com. Web. 10 Sept. 2010. <parenting.families.com>.

 

Hundreds of teenagers start smoking everyday. The teenagers are targeted by the big tobacco companies that make cigarettes seem more appealing by giving the flavors, including pineapple and coconut. They even create special flavors depending on the season. R. J Reynolds cigarettes became popular by the character Joe Camel, who appeared on TV and in magazines. Parents need to educate there kids about smoking so they do not get addicted.

 

#3

 

Health.com, By. "Cartoon Characters Attract Kids to Junk Food | WCBD-TV 2." Charleston, SC & The Lowcountry's Source for News, Weather, Sports, & Events Is Count on 2 NBC | WCBD-TV 2. Web. 10 Sept. 2010. <www2.counton2.com...>.

 

            Children are driven to foods with characters that they recognize because they feel special emotions towards the character. Fifty percent of kids say that the food with the cartoon packaging tastes better than the same food with plain packaging. This article shows that kids will pick a Dora snack over another snack because they have a special connection to the TV show involved with it. Therefore advertising with recognizable characters is a better strategy then with ordinary wrapping.

 

#4

 

Nestle, Marion. "Junk Food Marketing - How Companies Market Junk Food - The Daily Green." Going Green, Fuel Efficiency, Organic Food, and Green Living - The Daily Green. Aug.-Sept. 2010. Web. 10 Sept. 2010. <www.thedailygreen.com>.

 

            Marketing companies use sneaky tactics to get kids attracted to their junk food. They want to keep junk food a big part of kids diets. They do this in several different ways. Big companies such as McDonalds and Pepsi are making iPhone apps so that kids can look at their products on the go. Pepsi has an offer where if you buy five of their products they will buy your kids a backpack. Parents will want to buy Pepsi products because they get a free backpack.

 

 

Citation #1

 

"YouTube - Supermarket Psychology." YouTube - Broadcast Yourself. 18 Aug. 2008. Web. 25 Oct. 2010. <www.youtube.com....

 

            This video talks about how supermarkets market their products. They discuss how they get you to buy more by the way they arrange products. The author gathered his information by using an eye tracker to see where you eyed looked when you went throughout the store.

 

Citation #2

 

 Harrison, Paul. "YouTube - Supermarket Psychology: Specials, Pricing, Labeling and Packaging." YouTube - Broadcast Yourself. 14 July 2009. Web. 25 Oct. 2010. <www.youtube.com.

 

            This video also talks about how supermarkets market their products. They discuss how the look of the price tag and the product get you to buy the product. Dr. Paul Harrison talks about how they will add the word special to the price because they want to draw an emotional appeal out of it. They will also use fancy countries to make their products seem more elegant. In other words, companies will say special things and use special words to make their products seem more special.

 

Citation #3

 

"YouTube - Advertising Techniques for Small Business." YouTube - Broadcast Yourself. 20 May 2008. Web. 25 Oct. 2010. <www.youtube.com....

 

            This video talk about sign advertising. It shows that you will get more business with a sign then any other method of advertising. She took a survey and it showed that 45% of customers went into a store because of their sign. On premise advertising is effective and economical. It will help you make the most of your advertising money.

 

Citation #4

 

"YouTube - Outdoor Advertising-Speech of the Street." YouTube - Broadcast Yourself. 19 May 2008. Web. 25 Oct. 2010. <www.youtube.com.

 

            This video also talks about signage advertising. This video discusses how a adding a sign will help your profits substantially. This author used the studies of Dr. James Clause, CEO of The Signage Foundation. Dr. Clause discovered that a sign can greatly increase the sales of your business. Even though you think signs are common and ordinary they will help increase your sales.