•Thesis:

  As the different media and marketing tools are applied, statistics for “users” and “interactions” will increase within a twenty-four hour period of the page update.

•Independent Variable to be tested:

  Adding different media and marketing messages, images, and audio clips to be viewed by target audience on the Facebook page, over time. 

•Dependent Variable to be tested (Measurement of Project Success):

  Increase in “activity” statistics provided by Facebook about the page, including “users” and “interactions,” after adding the Independent Variable to the site, per month.